How popular is genealogy?

An article in Genealogy In Time Magazine seeks to answer this question. Following is an article abstract: 

At GenealogyInTime Magazine, we like to think outside the box. In this article, we tackle a fundamental issue: How popular is genealogy? The answer, it turns out, depends on the specific question being asked. We examine the evidence and take a hard look at the facts. In the process, we dispel some common myths and misunderstandings about the popularity of genealogy. 

Access the full article here.